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Special Program: Boost Training Transfer Using Predictive Learning Analytics with Ken Phillips (+ Optional Networking Lunch)

  • 30 Oct 2015
  • 8:45 AM - 11:00 AM
  • Cedar Rapids, IA


  • Special Program
  • Registration payment covers program only. Lunch participants will pay individually for their lunch.

Registration is closed

Boost Training Transfer Using Predictive Learning Analytics with Ken Phillips (+ Optional Networking Lunch with Ken Phillips)

Program Description

What is arguably the number one issue facing the L&D profession today?  The answer: “Scrap Learning.” Scrap learning is a term coined by Knowledge Advisors to describe the difference between learning that is delivered, but not applied back on the job.  It’s also a critical business issue because learning that is delivered but not applied is a waste of organization resources. 

So, how big is the problem? Two benchmark research studies help put this in perspective.  In 2004, Rob Brinkerhoff, professor at Western Michigan University, found that slightly less than 20% of participants never apply what they learn in a training program back on the job and another 65% try what they learned but revert back to their old ways for a whopping 80% scrap learning figure. More recently, a 2014 Conference Executive Board (CEB) white paper reported that in the average organization, 45% of all learning delivered ends up not being applied. 

The message is clear: scrap learning is a huge problem for L&D! The question then becomes: “What can be done about it?” The answer, and the topic of this session, is how to use Predictive Learning Analytics to reduce the amount of scrap learning associated with a learning program. 

In this session, you will:

 • Examine the role scrap learning plays in wasting organization resources and damaging your credibility with business executive stakeholders.

 • Analyze how to build a predictive learning analytics model that identifies those individual learners who are most and least likely to apply what they learn back on the job.

 • Discover the four benefits of using predictive learning analytics in your organization and eight guidelines for getting started. 

Presenter: Ken Phillips, CPLP

Ken Phillips delivers all programs and workshops in his signature style: professional, engaging, and approachable. Ken is founder and CEO of Phillips Associates, a consulting and publishing company with expertise in measurement and evaluation of learning and performance management. He has more than 30 experience designing learning instruments and assessments and has authored more that a dozen published learning instruments. He regularly speaks to Association for Talent Development (ATD) groups and university classes. Since 2008, he has spoken at the annual ATD International Conference on topics related to measurement and evaluation of learning. 


Registration and Informal Networking: 8:45-9:00 AM

Program: 9:00-11:00

Registration Fee 

Cost for non-members, including guests, to attend this special program is just $30.  ATD Hawkeye Chapter members' program attendance is included as a benefit of membership. (Members must log in to the website to register free.)

Optional Networking Lunch with Ken Phillips

Following this program, we will meet to lunch and network at Bata's, a restaurant "serving creative American dishes feta chips, unique pizzas and blueberry burgers. It is located at 1006 3rd St. SE. 

Each attendee will pay for their own lunch. If you would like to join us for lunch, please register with the Networking Lunch option, so we have a tentative count to be sure the location can accomodate our size. 

Program Location

Cedar Rapids Site Meeting Location Nordstrom Direct, 7700 18th St SW, Cedar Rapids, IA 52404. 

NOTE: Use the main entrance by the flag pole (the 2nddriveway) buzz to enter, and sign in at the main desk. 

Site Coordinator: Sophia Dennis, Nordstrom Direct, Sophia.m.dennis@nordstrom.com

ATD Hawkeye Chapter
P.O. Box 10847
 Rapids, IA 52410-0847


Phone: 319-244-8482

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