Add Muscle to Your Level 1 Evaluations with Predictive Questions - Ken Phillips

  • 14 Apr 2023
  • 8:30 AM
  • via Zoom



Ken Phillips

Friday April 14, 2023 at 8:30 a.m. 


Have you ever wondered if conducting Level 1 evaluations are worth the effort?  Or if you should stop using them altogether?  If you've had these thoughts, you're not alone.  According to a 2019 Association for Talent Development (ATD) research study, 83% of organizations evaluate some learning programs at Level 1.  Yet, only 35% view the data they collect as having either high or very high value.

So, is there something you can do to start getting more valuable results from your Level 1 evaluations?  The answer is a resounding "Yes!"  Start by including predictive questions in your Level 1s.  Predictive questions forecast the results a learning program is likely to achieve.  They also begin to answer the question business executives and L&D professionals both want to be answered: "Is the program delivering value?"  These predictions aren't proof that specific program outcomes are inevitable, but rather a forecast that certain results are likely.

In this highly informative, thought-provoking session, participants will learn how to create three predictive measures: a Level 2 learning gain score predictive metric, a Level 3 training transfer predictive metric, and a Level 4 business results predictive metric.

After attending this session, participants will be able to:

  • Use facts from a recent research study to benchmark your use of Level 1 evaluations.
  • Create predictive questions to include in a Level 1 evaluation that enable you to forecast participant learning (Level 2), training transfer (Level 3), and improved business results (Level 4).
  • Calculate three predictive metrics: a learning gain score, a training transfer likelihood score, and an improved business results likelihood score.


Developing Professional Capability - Personal Communication


Ken Phillips delivers al programs and workshops in his signature style: professional, engaging, and approachable.

Ken is the founder and CEO of Phillips Associates and the creator and chief architect of the Predictive Learning Analytics TM (PLA) learning evaluation and methodology.  He has more than 30 years' experience designing and learning assessments and has authored more than a dozen published learning instruments.  Ken also regularly speaks to Association for Talent Development (ATD) groups, university classes, and corporate L&D groups.  Since 2008, he has presented at the ATD International Conference and since 2013 at the annual Training Conference and EXPO on measurement and evaluation of learning topics.  He is also a regular speaker at the ATD CORE4 Conferences and has presented at four ATD Global Conferences.

Before pursuing a Ph.D. in the combined fields of organizational behavior and educational administration at Northwestern University, Ken held management positions with two colleges and two national corporations.  He has also written articles that have appeared in TD magazine, Training Industry Magazine, Training Magazine Network, and Training Today magazine.  Ken also is a contributing author to five books in the L&D field and the author of the recently published ATD TD at Work publication titled Evaluate Learning With Predictive Analytics.

As a pilot pioneer, Ken earned the Certified Professional in Learning and Performance (CPLP now CPTD) credential from ATD in 2006 and has recertified five times, most recently in 2021.


This program is valid for 1 PDC for the SHRM-CP or SHRM-SCP.

Members can log into the website and register to attend the program for free.  Guests will need to register online and pay a fee of $20.00. We'd be more than happy to apply your registration fee toward a chapter membership when you become a member within one week of this program.

This session will be offered via Zoom only.

ATD Hawkeye Chapter
P.O. Box 10847
 Rapids, IA 52410-0847

Phone: 319-244-8482

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